Companies spend a lot of time and money trying to personalize their brand; the idea is to make it seem trusted and familiar like an old friend that can always be relied upon in times of need. Even though it's clearly an illusion, corporations want your money and your loyalty and little else, some people do feel a strong personal connection to a certain brand that ensures that they will remain customers for life.
Canadian artist Sillvi featured on GIGGAG recently when he transformed some of the most popular soda brands into anime-style characters that you can really get a feel for. Now he's back with more, expanding on his concept to encompass even more famous brands, from Ford to Mcdonalds. Scroll down below to check them out for yourself, and let us know what you think in the comments!
"Have completely unhealthy food and nobody bats an eye, tell someone the ice cream machine is broken and everyone loses their mind!"
“Artistically, I’ve been experimenting with various different themes that encourage engagement on social media,” Sillvi told Bored Panda. “I came to the conclusion that people react better to things that they are already familiar with, for example, pre-existing characters, logos, and so on. So, I’ve decided to put my own twist on famous brands to make them even more unique.”
Exactly as i imagined it
He ... kind of reminds me of Ford Prefect? From Hitchhiker's Guide to the Galaxy? Is it the eyes?
“Each of the artworks took me about two hours to complete and since I have 32 of them, I’ve spent about 64 hours on this project.”
And the artist put a lot of careful consideration into each of the illustrations, delving into the research when doing his soda characters. “While developing my characters, I mostly focused on two elements: the aesthetics of the logo itself and the taste of the soda. I also drank a few of them before drawing their characters.”
love this one!
this is cool!
When it comes to the actual images, Sillvi has a few favorites, but for him, there’s one that he’s most happy with. “I like Barq’s Root Beer the most. I would definitely want to be friends with that guy.”
For those of you who don’t know, Barq’s is an American soft drink. It was created by Edward Barq and bottled since the turn of the 20th century. Owned by the Barq family but bottled by the Coca-Cola Company, it was known as Barq’s Famous Olde Tyme Root Beer until 2012.
The lil monster tattoo
My favorite! It captures the soda well!
This maybe applies to the "bullie" (old VW busses), but the current brand image is vastly different. You could rather show managers cheating on exhaust protocols...
This one's pretty good!
Elon musk is a cat girl though. https://twitter.com/elonmusk/status/1055653541317042177?lang=en
if someone handed me a barqs, just out of the blue, it'd probably be this guy
I don't see Coca-Cola as being this fancy.
He looks like what i think raphael santiago from the shadowhunters series would look like
Wendy's definitely has a sharp tongued, witty and edgy social media team. But I'm sure why her boobs are popping out ¯_(°_o)_/¯
him and the McDonalds clown should get together and paint Gotham red
all the fast food companies look scary
That looks like pewdiepie
He is very dry becuase he keeps forgetting his moisturizer
I am not sure how worthy Jeep are of this rugged depiction of the brand. In the UK, they mostly used for the school run. I don't know so much about America, but I am currently reading a novel where a Grand Cherokee SLI is the car of choice of the boss of a Drug cartel.
Awww she kinda looks like from cars as a human! :D
I like they put the Dr part in it
Now im hungry... thanks
Just how I would see Kia as a person
Wanna Sprite Cranberry?
It's the hair
Why does this person have a band aid on their cheek?
I like this one!
What is it with the cigarettes???