IKEA marketers use the bulla bulla principle: around the entire store, there are baskets full of different products. The customers’ thinking goes like this: if there is a lot of something, it is cheap. You will buy these napkins / comforters / spoons not because you need them, but because they are sold at a very cheap price (spoiler: they’re actually not). This is IKEA’s way of selling a lot of products without any discounts by manipulating us to buy more.
IKEA stores are like Disneyland for adults: people go there not just to buy furniture, but to have fun and maybe even a little adventure. In this magic place, logical thinking disappears, and people start to fill their shopping carts with completely unnecessary things. As it turns out, the Swedish giant has a few tricks up its sleeve that they use to reprogram the thinking of their customers.
GIGGAG has done a little bit of research and learned about the techniques that this store uses to manipulate its customers. We wrote this article so that you don’t get manipulated the next time you visit an IKEA store.