10 Ploys IKEA Uses to Make You Buy Their Stuff

2 months ago · Geeky Duck · 0 Comment

IKEA stores are like Disneyland for adults: people go there not just to buy furniture, but to have fun and maybe even a little adventure. In this magic place, logical thinking disappears, and people start to fill their shopping carts with completely unnecessary things. As it turns out, the Swedish giant has a few tricks up its sleeve that they use to reprogram the thinking of their customers.

GIGGAG has done a little bit of research and learned about the techniques that this store uses to manipulate its customers. We wrote this article so that you don’t get manipulated the next time you visit an IKEA store.

7. The Fact That You Have To assemble The Furniture By yourself Has An unusual Effect On you.

In psychology, there is term called the IKEA effect. This refers to a cognitive distortion that happens when a buyer values things more that they’ve made by themselves. Just think about it: you spend hours assembling furniture that costs money, you get lost in the manuals, you lose the necessary parts, you get really exhausted but next time you need furniture — you go to IKEA again.

Customers love this store for many reasons: the low prices, the universal design. But more than that, they love the time and the effort they invested into assembling the furniture.

7. The fact that you have to assemble the furniture by yourself has an unusual effect on you.

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