10 Ploys IKEA Uses to Make You Buy Their Stuff

2 months ago · Geeky Duck · 0 Comment

IKEA stores are like Disneyland for adults: people go there not just to buy furniture, but to have fun and maybe even a little adventure. In this magic place, logical thinking disappears, and people start to fill their shopping carts with completely unnecessary things. As it turns out, the Swedish giant has a few tricks up its sleeve that they use to reprogram the thinking of their customers.

GIGGAG has done a little bit of research and learned about the techniques that this store uses to manipulate its customers. We wrote this article so that you don’t get manipulated the next time you visit an IKEA store.

6. The Way The Stores Are Built Literally Makes You Spend More Money.

The mazes of IKEA stores have been the reason for internet jokes for a long time now: it really is very easy to get lost in the store. But it is not because you are terrible at orienting yourself, it is because the store designers are trying to make you feel lost on purpose.

London architect Alan Penn told us how it works: the difficult mazes and the absence of a simple straight path makes customers walk in circles and return to the same place over and over again. An hour after walking like this makes a person disoriented. They completely forget why they came to IKEA in the first place.

Penn estimates that about 60% of all his purchases in IKEA were not originally planned.

6. The way the stores are built literally makes you spend more money.

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