The mazes of IKEA stores have been the reason for internet jokes for a long time now: it really is very easy to get lost in the store. But it is not because you are terrible at orienting yourself, it is because the store designers are trying to make you feel lost on purpose.
London architect Alan Penn told us how it works: the difficult mazes and the absence of a simple straight path makes customers walk in circles and return to the same place over and over again. An hour after walking like this makes a person disoriented. They completely forget why they came to IKEA in the first place.
Penn estimates that about 60% of all his purchases in IKEA were not originally planned.