An IKEA employee would never ask, “How may I help you?” And it’s because it is prohibited to do so. Retail associates allow you to make your own choices. And this is also another great marketing ploy.
If an assistant offers their help, this will stop the client’s imagination. Just imagine that you are standing there and thinking about how great some curtains would look on your windows... Oh, and these pillows would go perfectly with them! And then suddenly an assistant comes up to you and wakes you up! No, IKEA gives you an opportunity to dream about the life you could have if you bought these wonderful things. And we do buy them.
However, you can always find help in an IKEA store. All the associates are extremely polite.