10 Ploys IKEA Uses to Make You Buy Their Stuff

2 months ago · Geeky Duck · 0 Comment

IKEA stores are like Disneyland for adults: people go there not just to buy furniture, but to have fun and maybe even a little adventure. In this magic place, logical thinking disappears, and people start to fill their shopping carts with completely unnecessary things. As it turns out, the Swedish giant has a few tricks up its sleeve that they use to reprogram the thinking of their customers.

GIGGAG has done a little bit of research and learned about the techniques that this store uses to manipulate its customers. We wrote this article so that you don’t get manipulated the next time you visit an IKEA store.

5. Retail Associates Don’t Approach You First On purpose.

An IKEA employee would never ask, “How may I help you?” And it’s because it is prohibited to do so. Retail associates allow you to make your own choices. And this is also another great marketing ploy.

If an assistant offers their help, this will stop the client’s imagination. Just imagine that you are standing there and thinking about how great some curtains would look on your windows... Oh, and these pillows would go perfectly with them! And then suddenly an assistant comes up to you and wakes you up! No, IKEA gives you an opportunity to dream about the life you could have if you bought these wonderful things. And we do buy them.

However, you can always find help in an IKEA store. All the associates are extremely polite.

5. Retail associates don’t approach you first on purpose.

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