Built-in household appliances at IKEA are much more expensive than at other stores. And they are definitely way more expensive than you’d expect from a pretty cheap store. Why? Because they are the only type of products that are made by a third-party factory especially for IKEA. All the other things are made in factories that belong to IKEA itself. So, these household appliances are somewhat unique and customers are not paying for some outstanding quality, but literally just for the brand.
IKEA stores are like Disneyland for adults: people go there not just to buy furniture, but to have fun and maybe even a little adventure. In this magic place, logical thinking disappears, and people start to fill their shopping carts with completely unnecessary things. As it turns out, the Swedish giant has a few tricks up its sleeve that they use to reprogram the thinking of their customers.
GIGGAG has done a little bit of research and learned about the techniques that this store uses to manipulate its customers. We wrote this article so that you don’t get manipulated the next time you visit an IKEA store.