Gerd Diewald, one of the IKEA managers from the US, says that meatballs are the best sofa-sellers. It is one of the most popular products in the furniture store: every year, customers from all around the world eat about one billion of their meatballs. What is the magic behind this meal?
A hungry customer is a bad customer. This is why the IKEA restaurant is located right in the middle of the store. Marketers know that a good meal makes you kinder and more likely to buy something else.
A big serving of meatballs doesn’t cost a lot, but customers start to feel as if IKEA is a generous store. A low price for the meatballs kind of suggests that all the other products here don’t cost a lot. The store puts your vigilance to sleep using cheap food and after that, here you are at the cash register with a cart full of useless things.