Holi marks the arrival of spring. It is also known as the festival of colors since people throw colorful powder at each other. Each color has its own meaning. Red represents purity, green — vitality, blue — calm, and yellow — pious feelings.
The first Fest was held in 1998. Originally it was a marketing campaign for cosmetics using mud from Boryeong. According to some studies, this mud has even more healing properties than the mud from the Dead Sea in Israel. The 17th Boryeong Mud Festival attracted around 329 million tourists.