In our young-and-sexy obsessed society, it has become all too easy to overlook the beauty and glamour of those who are aging gracefully.
So while Hollywood is busy air-brushing, botoxing and face-lifting in a vain attempt to hold back the inevitable march of time, this Russian modelling agency has decided instead to embrace the beauty of ageing in a series of gorgeous photos.
Appropriately named Oldushka, the agency represents models from the age of 45 and above, going up to 85 in some cases. While the fashion industry finally seems to be getting to grips with diversity in model sizes and ethnicity, age is the next barrier to be broken down.
The agency was born from photographer Igor Gavar’s project, which captured the style of retirees for his blog, also called Oldushka. The vast majority of the models on their books are over 60, with only the male model, Sergey, coming in at a youthful 45. “I signed him because he is older than he looks,” Gavar told Vogue in an interview.
Oldushka’s older models are getting plenty of work in Russia, appearing in more mainstream catalogues and advertising campaigns, and bringing a whole new generation into the fashion industry. Will it inspire other countries to do likewise and embrace the glamorous side of ageing? Let’s see shall we.
Scroll down below to see the gorgeous photos for yourself, and let us know what you think in the comments!
(h/t: Bright Side)
She is NOT 61 years old. DAMN give me your genes
Natural radiance! (looks like she's be fun to hang out with too)
Rockin' the blue hair!
Her skin has aged really nicely
A stunning & elegant woman!
Are you sure about The age of Sergey though?
Love the sparkle in his eyes!
Since when is 45 "older"? He looks great, but not 45.
I cannot believe she's 60+, she looks stunning!
Crazy STYLISH AND AWESOME Cat Lady. Even the cats are chic! (How many cats do you see here, folks? I see 3).