According to the legend, the Apple logo was dedicated to Alan Turing, as he ended his life biting a poisoned apple. However, the designer Rob Janoff says that he made the bitten apple in order to show its dimensions since the whole apple could be confused with any other round fruit.
Many think that the Ferrari logo symbolizes horsepower, but that’s not true. In his biography, Enzo Ferrari mentions that the horse silhouette was initially painted on the plane of Italian ace pilot Francesco Baracca. The emblem was given to Enzo by Francesco’s mother after his victory in a race, and later it became the well-known symbol.
Yes, the logo of the worldwide encyclopedia is Earth and the puzzle pieces symbolize the multilingualism. The images together create the word "wikipedia". The missing pieces indicate that the encyclopedia isn’t finished and is updated all the time.
This logo is work of the graphic designer Irina Blok and her team. It resembles a robot and be easily recognized. The curious fact here is that the inspiration for the logo came from the symbols placed on the doors of the public bathrooms.
In 1962, McDonald’s hired psychologist Louis Cheskin. He suggested replacing the Speedee the Cook logo with golden arches making an "M." His thinking was that such a shape resembles female breasts, which subconsciously arouses appetite and reminds people of their happy childhood. It’s worth mentioning, though, that Cheskin didn’t invent these arches himself, and they were present in the restaurants since the 1950s.
In 1923, René Lacoste was walking down the street with the captain of his team, Alan Moore, and noticed a crocodile skin suitcase in one of the shop windows. Lacoste and Moore made a bet that if René won the next game, Alan would buy him that suitcase. Lacoste lost, but a journalist heard of this story and wrote a piece about a tennis player who hadn’t won but "fought like a crocodile." That was how Lacoste got his nickname, and his company later received the emblem of this reptile.
According to the legend, the logo of BMW symbolizes an airplane propeller. Yet, the truth is simpler as the blue and white colors are the colors of Bavaria.
Uber has recently changed its logo from a "U" to something remotely like bits of information or atoms. The company states that the new logo represents their cars that can be found anywhere, just like bits or atoms.
The first letter looks like a pin which we can use for papers or photographs. So, Pinterest literally pins our pictures to walls, but it does that electronically.
One of the most recognizable logos in the world is actually one of the cheapest ones. It cost just $35 — that’s how much Phil Knight, the owner of the company, paid student Carolyn Davidson for her work in 1971, and he wasn’t even happy with the result at first. He turned out to be wrong: the swoosh emblem became amazingly successful, and it’s no surprise that it’s so often associated with a wing of Nike, the goddess of victory.
The Starbucks logo is a mermaid that is holding two of her tail fins. It was inspired by the myth of the fairy Melusine, the woman-fish with 2 tails who married a human being.
This simple logo costs $1 million. It was designed in accordance to the proportions of the golden ratio, believed to be the most harmonious and pleasant image for the human eye.
But this is obviously just a joke. Though if not drunk in moderation, the effects of Pepsi would be rather like that.
That’s definitely NOT how Metro Goldwyn Mayer made their famous roaring lion logo. When viewing the mascot of MGM Studios since 1917, few know that there have actually been 7 different lions used for this purpose. They were properly tamed and trained to roar on cue. As for the picture currently roaming the Web, it’s just a fake, of course. The lion on it is preparing for an MRI scan. Don’t believe it if you see it anywhere.