Not all users publicly note the status of their relationship. But this does not mean that Facebook doesn’t know what connects them. The team studies the behavior of those who have already indicated the status of their relationship and finds similarities in other pairs of people.
If Facebook supposes that you and someone else are great friends or lovers:
you will begin to see more news from this person in your Newsfeed; this user will appear higher in your chat bar; the site will invite you to arrange a meeting to organize a birthday party for this person; the site will sometimes remind you of what unites you and offer to share joint memories on your Timeline.
Approximately 100 days before changing their status to “In a relationship,“ users are more likely to use the words ”love,“ “sweet,” and ”happy" in messages and publish something on the walls of their crushes — an average of 2 posts per 12 days. When publishing something, they tend toward positive news.
The older the user, the lower the chances that their next partner will be the same age. For twentysomethings, the difference between partners is only 1-2 years. For people over 45, it is an average of 5-6 years. Exceptions happen: Scandinavians prefer to date their peers, while men in Egypt choose women 8-10 years younger.
Every year in August, users add new friends, mostly living in other countries. This trend is easily explained: it is in August that most users go on vacation. And, of course, when out of their usual surroundings, people are more likely to make new friends.
Suppose you are over 23 years old and decided to change your status to "In a relationship." It turns out that if both users stay in this status for more than 3 months, the likelihood that they will stay together for 4 years or more is high. The longer the couple is together, the less likely the breakup. This makes common sense, but here it is supported with data.
Most couples on Facebook break up between May and July and in February. There is a theory that this has to do with Valentine’s Day, an unfortunate New Year’s, and an upcoming summer vacation which one wants to spend without another argument.
About a week before the relationship is over, the user begins to communicate more actively with friends and family: exchanging messages and leaving comments under publications. On the day of the breakup, the number of interactions with other users increases by 225%: this is support from friends and relatives rolling in.
People who use Facebook to communicate with loved ones live longer than those who limit themselves only to live communication. It’s not just a matter of direct communication when there is no opportunity to meet in person but also in encouragement, support, care, and the opportunity to feel your worth in the life of other people that come from this.
Preview photo credit facebook